Veterinary Marketing Done For You
Published: October 29th, 2011
At Veterinary Marketing Done For You we have created an online veterinary marketing system designed to grow your practice, while allowing you to do what you do best, practice veterinary medicine.
The days of running an ad in the Yellow Pages and expecting that to be the major effort of your local marketing are long gone. Today’s veterinary client is seeking you in local online searches like Google Places, Yahoo and Bing, plus nearly 100 other important directories and nearly 50% are doing mobile searches on these sites as they look for a veterinarian. After this initial search prospects often do an evidence search that becomes crucial in how they choose a new veterinarian.
They seek answers to their questions on video sites like YouTube, Vimeo and Daily Motion and they visit review sites like Yelp, Angie’s list and Judy’s Book to check your online reputation and make a final decision. To get even more information about your practice they may search for you on Facebook and Twitter to see what your customers are saying about you. So are you where your prospects are?
So how do you manage all this? Quite simply, without a skilled marketing director you can’t.
It’s no wonder that nearly every veterinary practice we speak to can’t keep up and end up doing very little of what they really need to do, to be found and to drive that online traffic to their clinics. Those that do take control of their veterinary marketing, however, are very successful.
Our goal is simple. We want to take your practice and develop a large, local internet presence, so that when people are looking for a veterinarian, they find you and when they research you, they choose you.
We do this through a dynamic content site that pushes articles that attract new clients to you. These articles match frequently asked questions and are directed at specific search terms which will drive traffic and calls to you. But, that’s not all! We repeat the process with highly ranked videos that establish your brand, make you an authority and give you much more exposure. We also help you get found on over 100 local search directories, veterinary directories, search engines, mobile directories and more. We manage your online reputation through review sites such as Yelp, Google Places and Insider Pages and show you how to increase the number of authentic, positive online reviews you are getting while monitoring reviews across a number of sites. You have the option to have us provide a continuous flow of content that engage your customers and spreads the word about your practice on social media such as Facebook, Twitter, LinkedIn and Pinterest.
Put it all together and it equals LOCAL DOMINATION!
We recognize that it takes many hats to run a successful veterinary practice. We want to be your marketing hat and help you take control of your veterinary marketing. Our veterinary marketing system allows you to take control with our complete done for you program. We are pros with over 75 years of both owning a veterinary practice and marketing agency experience. We are confident that we can do more, in less time, for less money and more efficiently to make your local marketing work for you.
Check out the rest of our website, watch our videos and call us about our veterinary marketing packages. You will be glad you did.
P.O. Box 5561 Bella, Vista, AR 72714
Published: May 1st, 2012
Your veterinary practice should be on facebook. As a veterinary practice owner, being able to reach even a portion of your local audience on facebook can be susbstantial. It is also very easy to reach out and stay in front of your clients and potential clients. Below are seven reasons why your veterinary practice should be on Facebook:
1) Content Is Easy: Advertisers have known for years that the best way to attract people is with kids and animals. People love animals and love talking about them. Your veterinary practice should be on Facebook because it can can provide the perfect forum for locals talking about pets and animals. Post photos of cute or interesting pets that come through your clinic, post pictures of your pets and tell a short story about each, Do the same for your employees. It is good to let your clients know how much you and your staff love and enjoy their pets. Most veterinary clinics have a bulletin board in their waiting rooms that is loaded with good content for Facebook, such as lost pet notices, new litters, local pet events and more.
2) Customers: Facebook is a very good way to reach local people and make them your customers. By building a Facebook presence for your practice, you have a direct line to them. What’s that worth to you? Staying in front of your clients is another reason why your veterinary practice should be on Facebook.
3) Immediate Feedback: That direct line to your customers is also a fantastic tool for receiving real-time feedback. What do they like or dislike about your services? You can find out quickly with a Facebook business page. Perhaps you have a limited-time special offer such as a “Pet Dental Month”. Push it out through your Facebook business page and watch the responses come in.
4) Competition: If you have a page for your business, or you’re thinking about building one, your competitors are probably doing the same. You don’t want your practice to be the one that gets left out of the discussion. Building a Facebook page for your practice is not only a necessity, but also a form of self-preservation.
5) Search Engine Optimization: You want your customers to be able to find your practice online as easily as possible. An active Facebook page helps to ensure that search engines like Google and Bing – the tools used most frequently for online searches – can find you and index you in their monster databases. Your veterinary practice should be on Facebook because your business page can show up well on the search engines often achieving a higher rank than your website.
6) Cross-Promotion: Facebook is one part of the puzzle. To build your company’s social media presence, you need, at a minimum, to also have a blog. It wouldn’t hurt to also be active on Twitter. All of these pieces work together. Write a blog and post it on your Facebook business page. Tweet about a contest running on your Facebook business page. The multiple opportunities are what make social media so powerful. Facebook is essential. At Veterinary Marketing Done For You we can do it for you.
7) Facebook Ads: Thousands of people with 5 to 10 miles of your practice are on Facebook. Target them with an ad. Facebook ads are a simple, and relatively cheap, way to attract customers. You can target by age, sex, interests and location. But you don’t have access to them without a page. Another reason why your veterinary practice should be on Facebook.
Does your veterinary practice have a Facebook business page? If so, how are you using it? If not, what’s keeping you from getting one started today?
At Veterinary Marketing Done For You, Facebook and social media are just a part of an overall veterinary marketing system created to dominate your local area. We work exclusively with only one client per city. Call us today at 800-541-9136 and see if your city is still available.
Your veterinary practice should be on facebook
Veterinary Marketing Done For You